Welcome to the British Institute of Club Management

Route to Excellence

• Are you running your business blind because you haven’t received any training?

• Do you feel you are juggling lots of balls because your staff are not properly trained?

• Have you got staff with no training and development plans?

Route to Excellence provides training courses that give your staff the knowledge and skills to do their job to the highest standard. This helps you to run your operation professionally, ensuring customers are happy with the service they receive and the profitability of the operation is maximised.

If you want to gain qualifications along the way, Route has linked up with awarding bodies to give people the choice of gaining qualifications at the end of each course by completing an exam.

• Some of the courses provided cover the following areas:

• Beer and Cellar Quality Management

• Customer and Drinks Service

• Merchandising and Categorisation to Maximise Gross Margin

• Responsible Alcohol Retailing

• Personal Licence Qualifications

• Running a Licensed Hospitality Operation and Profitable Busines